Love SG, Buy Onlewo

Thank you Business Times for supporting local brands like Onlewo!

http://www.businesstimes.com.sg/lifestyle/arts-entertainment/love-sg-buy-sg

SINGAPASAR, the design-centric weekend pasar malam was created last year to celebrate Singapore’s Golden Jubilee. But the response was so encouraging with some 6,000 people attending and better than expected sales figures, that it is making a comeback.

“We first created Singapasar when we noticed an increasing trend of designers and artists creating works that represent our local culture and identity,” says Mabel Low, brand manager for The Farm Store, Singapasar’s organiser. “Singapasar is where we celebrate the nation’s birthday through a marketplace filled with locally designed products.”

Onlewo will launch the “My Home” collection featuring four patterns titled Blk 1, Blk 2, Blk 3 and Blk 4; and the geometric patterns mirror the many faces of Singapore’s HDB blocks.

Founder Mike Tay says the collection is inspired by fond childhood memories of huddling with his grandfather to watch the Chingay Parade from the corridor just outside their home. Besides cushion covers, upholstery fabric and Singapore wallpaper designs, these patterns will also be made into cement tiles.

“I wanted to launch this new collection at Singapasar to celebrate our country’s birthday and the success of our public housing design and planning that contributed significantly towards our nation building,” says Mr Tay.